The International Taste & Quality Institute - iTQi - based in Brussels, is the world leading organization dedicated to testing and promoting superior food and drink.
Judges are selected within the 15 most prestigious European culinary and sommeliers associations such as the Maîtres Cuisiniers de France, Academy of Culinary Arts, Hellenic Chefs' Association, Académie Culinaire de France, Verband der Köche Deutschlands, Federación de Asociaciones de Cocineros de España, Federerazione dei Cuochi Italiana, Årets Kock of Sweden, Euro-Toques, Gilde Van Nedrlandse Meesterkoks, Associação de Cozinheiros Profisionais de Portugal, Craft Guild of Chefs, Turkish Cooks Association, World Master Chefs Society (WMCS) and the Association de la Sommellerie Internationale (ASI).
The Superior Taste Award is a unique international recognition based upon the blind judgment of Chefs and Sommeliers who are opinion leaders and experts in taste. It offers powerful marketing tools to differentiate food products and beverages:
- Detailed results of the tastings with comments and suggestions made by the judges
- A convincing and independent argument for business negotiations (B2B)
- A clearly differentiating message against competition (B2C)
- International media coverage of the Awards
Hundreds of small and large companies from more than 120 countries already benefit from the Superior Taste Award.