The International Taste & Quality Institute - iTQi

The International Taste & Quality Institute - iTQi - based in Brussels is the world's leading organization dedicated to testing and promoting superior food and drink products.

Our judges are selected from the 15 most prestigious European culinary and sommeliers associations: the Maîtres Cuisiniers de France, Academy of Culinary Arts, Hellenic Chefs' Association, Académie Culinaire de France, Verband der Köche Deutschlands, Federación de Asociaciones de Cocineros de España, Federerazione dei Cuochi Italiana, Årets Kock of Sweden, Euro-Toques, Gilde Van Nedrlandse Meesterkoks, Associação de Cozinheiros Profisionais de Portugal, Craft Guild of Chefs, Turkish Cooks Association, World Master Chefs Society (WMCS) and the Association de la Sommellerie Internationale (ASI).

The Superior Taste Award is a unique international recognition that is focused on the blind judgment of Chefs and Sommeliers.  These opinion leaders and taste experts offer a powerful marketing tool to help differentiate food and drink products with:

  • A detailed report commenting on taste and suggestions for improvements
  • A convincing argument for business negotiations (B2B)
  • A clear differentiating message against competition (B2C)
  • A wide range of international media coverage of the Awards

Small to large companies from more than 120 countries around the world are currently benefiting from the Superior Taste Award!