Benefit 1 : Tasting report from the Jury

The jury of iTQi of more than 120 top Chefs and Sommeliers are carrying tastings of food and drink products following a strict sensory analysis process. The reports of the tasting provide R&D;and Quality Managers with a neutral point of reference.

• A confidential sensory analysis graph summarizing the opinion of the Jury is produced for each product.
• Producers can optionally order the detailed sensory analysis report of the tasting to better understand how the judges took their decision and which area of improvements are suggested.
• Reports include comments on organoleptic criteria such as first gustatory impression, aspect, smell, texture, taste, after-taste, retro-olfaction, etc...

Benefit 2 : Endorsement from opinion leaders

Around the world, Chefs and Sommeliers are considered as unparallel opinion leaders. Their endorsement strengthens the negotiating power with distributors, helping to win more business.

• Certified taste is a clear differentiating mark from competition.
• The Award is a credible superiority claim that can be used both on domestic and export markets.

Benefit 3 : Products differentiation

In your marketing strategy, the use of the Superior Taste Award referring directly to top Chefs & Sommeliers adds prestige to the product and increase brand credibility.

The Superior Taste Award label helps you gain new consumers.

• Communicating on good taste is proven to have a positive impact on sales.
• Labels can be edited in different format and languages.The Superior Taste Award is licensed free for a period of 3 years.
• Halo effect: consumers can see iTQi label on prime brands around the world.
• Consumers are ready to pay a price premium for an awarded product.

Benefit 4 : Visibility in the press and on Internet

iTQi helps winners to market their success by generating editorial coverage through international publications :

• The Superior Taste Award and iTQi are today active in many thousands Internet pages.
• By publishing the Award on their own webpages, companies boost the number of new visitors thanks to the Internet search engines.
• Visibility on Internet reassures potential clients.