Benefit 1 : Tasting report from the Jury

The jury of iTQi boasts over 120 top Chefs and Sommeliers who carry out the tastings of food and drink products. This is followed by a strict sensory analysis process. The reports of the tastings provide R&D;and Quality Managers feedback from a neutral party.

• A confidential sensory analysis graph summarizing the opinion of the Jury is produced for each product.
• Producers have the option to order the detailed sensory analysis report of the tasting to gain a better understanding of how the judges came to their decision. This report includes suggested areas of improvements from the jury. 
• Reports include comments utilizing organoleptic criteria such as first gustatory impression, aspect, smell, texture, taste, after-taste, retro-olfaction, etc...

Benefit 2 : Endorsement from opinion leaders

Around the world, the Chefs and Sommeliers of our Jury are considered unparallel opinion leaders. Their endorsement strengthens the negotiating power with distributors, suppliers and retailers.

• Certified taste is a clear differentiating mark from competition.
• The Award is a credible superiority claim that can be used in both domestic and export markets.

Benefit 3 : Product differentiation

In your marketing strategy, the use of the Superior Taste Award referring directly to top Chefs & Sommeliers adds prestige to the product and increases brand credibility.

The Superior Taste Award label provides the opportunity to gain new consumers.

• Communicating accredited superior taste is proven to have a positive impact on sales.
• Labels can be edited in different formats and languages.The Superior Taste Award is licensed to a product for a period of 3 years.
• Halo effect: consumers can see the iTQi label on well-known brands around the world.
• Consumers are ready to pay a price premium for an awarded product.

Benefit 4 : Visibility in the press and Internet

iTQi helps companies market their success through a wide range of international publications :

• The Superior Taste Award and iTQi are currently active in thousands of Internet pages.
• By publishing the Award on their own webpages along with iTQi's webpage, the companies are able to increase the number of new visitors.
• Visibility on the Internet increases the reach of clientele for the participating companies.