Benefits of the Superior Taste Award

Benefit 1 : Tasting report from the Jury


The jury of more than 120 Chefs and Sommelier carry out the tastings of the food and drink products; followed by a strict sensory analysis process. The reports generated from the tastings is important to R&D and Quality Managers because:

  • it provides a credible neutral point of reference
  • a confidential sensory analysis graph is provided to summarize the opinions of the Jury member for each product tested
  • they have the option to order the detailed sensory analysis report to gain a better understanding of how the judges came to their decision. This report includes suggested areas of improvements from the jury. 
  • it includes comments utilizing organoleptic criteria such as first gustatory impression, aspect, smell, texture, taste, after-taste, retro-olfaction, etc...



Benefit 2 : Endorsement from opinion leaders


Around the world, Chefs and Sommeliers are considered unparalleled opinion leaders. Their endorsement strengthens the negotiating power with distributors, suppliers and retailers helping you to win more business.

  • Certified taste is a clear differentiating mark from competition.
  • The Award is a credible superiority claim that can be used in both domestic and export markets.



Benefit 3 : Product differentiation


The Superior Taste Award is a great marketing tool that can be used to differentiate products from its competitors. The usage of the award refers directly to the top Chefs and Sommeliers’ opinion adds prestige to your product and increases brand credibility.

The Superior Taste Award label provides opportunities to gain new business because:

  • communicating on taste has been proven to have a positive impact on sales.
  • consumers are willing to pay a premium price for a certified product.  
  • consumers are aware and can see that the Superior Taste Award are on leading brands around the world creating a halo effect.



Benefit 4 : Visibility in the press and Internet


iTQi helps awarded participants market their success by generating editorial coverage through international publications:

  • The Superior Taste Award and iTQi are actively mentioned in hundreds of thousands of Internet pages today.
  • By publishing the Award on their company’s website, and social media pages; companies will boost the number of visitors, clicks, and online ranking thanks to the internet search engines.
  • Having a strong presence on the internet will reassure potential clients that your company is active and innovative.
  • The labels can be edited in different formats and languages catering to your product packaging; as it is licensed for a period of 3 years.