Sensory Analysis Report


When entering a product online for the Superior Taste Award, you have the option to order a related hedonic Sensory Analysis Report written during the tasting session by our international Jury.

Report content

The Jury will evaluate your product on the five main sensory criteria (first impression, vision, smell, texture, taste) and if you order the report, it will also provide comments on the product and some suggestions of product improvement should the jury members find it relevant. These additional insights are a good complement to the Jury scores.

Moreover, you will have the possibility to ask a direct question to the Jury regarding your product.


The Sensory Analysis Report has typically proven useful to:

  • Further understand the results of the tastings by the panel of professional tasters
  • Provide valuable structured feedback for your Quality Manager or Product Development Manager
  • Innovate thanks to suggestions of potential improvements of your product when appropriate
  • Help Marketing and Sales to better communicate with their clients, prospects and distributors

How to proceed ?

When entering a product online for the Superior Taste Award evaluation and certification, simply select the option for a Sensory Analysis Report. The Report will be sent via email during the summer after the tests.


“Sensory quality is the ultimate measure of product quality and success. It comprises a variety of powerful and sensitive tools to measure human responses to food & drink”

Mr. M.A. Drake, Department of Food Science, North Carolina State University